Customer Orientation
Improved customer relations
Initial situation
Successful managers concentrate not only on the subject and on the team, but primarily on the relations to customers. Understanding their point of view, identifying and considering their specific needs and wishes are the essential elements that determine future success and quality of customer relations. These factors significantly contribute to the acceptance of results and to customer satisfaction.
Objectives / Benefits
- Actively and successfully managing customer reelations
- Successfully dealing with delicate customer situations
- Establishing outstanding customer and service orientation as guiding principle
Procedure / Services
- Analysis of the existing customer orientation
- Development of a modern customer orientation model, in accordance with the market and competitive environment
- Design of customer-oriented processes, organizational structures, values, and modern methods of gaining and retaining customers
- Implementation of customer orientation
- Performance measurement by means of created indicators
Results
- Defined change objectives
- Implemented customer-oriented processes
- Indicators / measurement systems

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