Development of vision, mission, and strategy
Initial situation
Companies are successful when they enter the market with a clear profile that provides added value for the customers. The aim is to create this kind of profile and to regularly adapt it. Critically reviewing and re-defining the corporate vision and adequate strategies is particularly significant for the company´s survival at a time of major changes. Part of a clear corporate profile are, among others, a motivating vision, clear objectives and strategies as well as a corporate culture with leadership values that enable promising realization.
Objectives / Benefits
- Development of a common basis and identity
- Formulation of objectives and strategies
- Clarifying values or creating a common cultural basis (foundation of values)
Procedure / Services
- Analysis of the existing vision and strategies
- Development of vision, mission, objectives, and strategies in professionally facilitated flow-workshops
- Depriving key success factors for teamwork (leadership values, team incentives which should be used as models:
- Binding agreements
- Reliability and regularity of communication
- Dealing with different interests / conflicts
- Agreeing on implementation measures
- Encouraging team identity among managers
Results
- A jointly developed and widely accepted vision
- Mission, objectives, strategies, and leadership values are available

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